Generation Alpha — children born from around 2010 to the mid-2020s — is already redefining what it means to dream big. Unlike previous generations who often looked up to doctors, lawyers, or engineers as the ultimate career paths, Gen Alpha is setting its sights on digital creativity, entrepreneurship, and technology.
A recent survey of over 900 U.S. teens aged 12 to 15 revealed that becoming a YouTuber (32%) or TikTok creator (21%) ranks higher than traditional roles like doctor or nurse (20%). Other popular choices include app and video game developer (19%), entrepreneur (17%), artist (16%), sports athlete (15%), online streamer (15%), musician (14%), and teacher (14%)
These figures reflect a generation embracing digital media alongside traditional professions—but how does this compare globally?
Global Career Aspirations: A Broader Picture: STEM & Innovation Lead the Way
A GWI survey of 11,452 Gen Alpha teens across 18 countries reveals consistent trends:
Science, engineering, or inventing is the top choice: 30% of boys, 17% of girls. Video game designer or tech developer: 25% of boys, 10% of girls.
This aligns with the infographic’s strong showing for app and game development.
Creativity and Care Careers
Artists are especially popular among girls (21%) and also appeal to boys (11%). Healthcare professions attract 19% of girls and 14% of boys. These mirror the infographic’s prominence of doctor/nurse roles and artistic pursuits.
Digital Creators & Influencers
About 11–12% of both boys and girls aspire to be content creators or influencers, a trend confirmed beyond the U.S. A Whop/Fortune-cited survey also found over 30% of U.S. youth want to be YouTubers, and 21% aim to be TikTok creators.
Not surprising, given Gen Alpha’s intimate familiarity with platforms like YouTube and TikTok.
These findings match global research showing that Gen Alpha — the first generation to grow up entirely in the digital era — is deeply influenced by online platforms, interactive media, and opportunities for self-expression. Studies across Europe, Asia, and Africa confirm that young people are also drawn to STEM careers such as science, engineering, and software development, alongside creative fields like art and music.
So why the shift? Experts point to three major reasons. First, Gen Alpha has grown up watching influencers and creators turn passion into a career, proving that digital entrepreneurship is real. Second, they value flexibility, work-life balance, and careers that align with their personal interests. Finally, many in this generation want to do meaningful work that has a social impact, whether in technology, health care, or content creation.
As Africa’s digital economy expands, these trends are particularly important. The continent’s fast-growing tech ecosystem will need skilled software developers, content creators, engineers, and entrepreneurs. Supporting these ambitions through mentorship, industry-school partnerships, and internship opportunities will ensure this generation is ready to lead in innovation.
Generation Alpha isn’t just dreaming about the future — they are creating it. Whether through coding, creative media, or caring professions, their career choices reflect a generation that wants to build, express, and make a difference.