Accra, Ghana — Ghana’s National Communications Authority (NCA) has served MultiChoice Ghana, operators of DStv and GOtv, with a formal notice of suspension for its Pay-TV Direct-to-Home licence. The regulator says MultiChoice’s pricing model is inimical to public interest, triggering a 30-day ultimatum under Section 13 of Ghana’s Electronic Communications Act, 2008 (Act 775).
The decision follows weeks of mounting pressure on MultiChoice to reduce its subscription fees, with Communications and Digitalisation Minister, Hon. Samuel Nartey George, urging a price cut of at least 30%. The request was based on Ghana’s recent macroeconomic recovery, including the strengthening of the cedi.
However, MultiChoice pushed back, citing operational costs and warning that any forced price cuts could lead to job losses and service quality issues.
What Happens Next
30-Day Window: MultiChoice has 30 days to respond to the suspension notice, either by objecting or proposing remedial actions. Licence Suspension Threat: Failure to act within the stipulated time could lead to a withdrawal of MultiChoice’s broadcasting authorisation, affecting DStv and GOtv services in Ghana. Consumer Protection Focus: The NCA says its action prioritizes the interest of consumers, who continue to face high subscription fees despite better economic conditions.
A Signal to the African Market?
This standoff in Ghana may resonate across Africa, where many governments are under public pressure to regulate digital service pricing more strictly. The outcome of this case could set a regulatory precedent in other markets where Pay-TV remains a costly but essential service for access to news, sports, and entertainment.