Abidjan, Côte d’Ivoire — Africa24 Group, the continent’s leading media network, has signed a groundbreaking partnership with the Ivorian Mixed Martial Arts (MMA) Federation to promote and professionalize the sport across Côte d’Ivoire and Africa.
The agreement will see Africa24 broadcast exclusive MMA content, including competitions, athlete profiles, and feature programs highlighting the values of MMA—discipline, respect, inclusion, and self-improvement.
With this move, Africa24 is strengthening its commitment to African sports development. The partnership aims to increase visibility for local talent and give African fighters a larger platform in one of the world’s fastest-growing sports. All MMA-related content will be showcased on Africa24 Sport, the continent’s only 24/7 sports news and competitions channel.
“This agreement with the Ivorian MMA Federation is a big step for sports fans across Africa,” said Constant Nemale, Founder and President of Africa24 Group. “We want to provide high-quality, accessible sports content and build a shared platform that benefits all federations and sports communities.”
The Ivorian MMA Federation also welcomed the partnership, citing it as a key step in growing the sport nationally and regionally.
“Mixed Martial Arts in Côte d’Ivoire is evolving fast,” said Jackson Parfait Tapé, President of the Federation. “We believe this partnership will help take it to the next level, both locally and across the continent.”
Vice President Guillaume Beda added, “MMA needs visibility, and Africa24 Sport is the ideal platform to showcase this emerging sport to a wider audience.”
Africa24 Group will mobilize its production and broadcasting resources to air all MMA competitions, with dedicated programming, expert commentary, and in-depth coverage throughout the partnership.
This collaboration marks a major milestone in Africa’s growing sports media ecosystem and underscores the rising popularity of MMA across the continent.