Ghana’s Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George, has summoned senior leadership of MultiChoice Ghana over what he describes as unreasonably high subscription fees for DSTV services.
The urgent meeting, scheduled for Thursday, July 3, 2025, will include the Group CEO of MultiChoice Africa, the Country Manager of MultiChoice Ghana, and the Board Chair. According to the minister, the move is part of efforts to align DSTV’s pricing model with Ghana’s current economic conditions, ensure regulatory compliance, and address concerns over revenue losses.
Hon. George, who is also a Member of Parliament, disclosed this after meeting with a delegation from MultiChoice Ghana at his office. He expressed dissatisfaction with the bouquet pricing currently offered by DSTV, describing it as out of touch with what many Ghanaians can afford.
“We must protect the interest of Ghanaian consumers and ensure fairness in the digital content market,” the Minister said, emphasizing the government’s commitment to affordability and accessibility in the broadcasting sector.
This development follows mounting public outcry over repeated price adjustments and service limitations on the DSTV platform in Ghana. Stakeholders have also raised broader questions about digital subscription models and market dominance by foreign-owned satellite TV providers across Africa.
The Ministry has assured the public that it will provide updates on the outcome of the meeting. Industry observers expect the talks to set a precedent for how digital content providers navigate pricing and regulation across African markets.